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How many times have you left a meeting, not quite sure what the point of the presentation was, overwhelmed by the sheer number of slides and data points - yet underwhelmed by the impact of the narrative? Imagine if your potential clients feel the same way when leaving your sales presentations.

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Tuesday 13 May 2014

Your audience will mentally check out of your next 'PowerPoint presentation' after about 10 minutes. Given a presentation of moderately interesting content, your audience’s attention will 'plummet to near zero' after 9 minutes and 59 seconds, according biologist John Medina at the University of Washington School of Medicine. “Before the first quarter-hour is over in a typical presentation, people usually have checked out,” says Medina who cites peer-reviewed studies to reinforce this observation.