By Ric Willmot, Executive Wisdom
Argumentation is not a very well understood aspect of human communication. The word, argumentation, has connotations of being combative, contentious, unpleasant and quarrelsome. It is, however, a way for people to justify their beliefs and behaviours and to influence the thoughts and actions of others. It’s about influence and persuasion, through communication that attempts to motivate others by reasoned judgment.