In this busy and complex world, many organisations are competing for the time and attention of their customers and prospects. Loyalty is waning and markets are fickle which means engaging and retaining the right kind of customers for your business to drive more and better sales results can no longer be the sole domain of the sales team - selling is now everybody’s business.
Extract: Better Customer Experience Drives Better Sales Results
About Sue Barrett
"Selling is everybody's business & everybody lives by selling something."
Sue is Founder & MD of Barrett and Sales Essentials. Barrett is one of Australia's leading sales consulting firms. She is a Sales Strategist & Advisor, Sales Philosopher & Keynote Speaker, Sales Trainer & Coach, Writer & Activist. Sue has written and published 21 books and 500+ articles to date on the world of 21st Century selling. Sue put the profession of selling on the university agenda - Barrett offers the first VET accredited sales training program endorsed by Swinburne University of Technology providing a Diploma in Business, Certificate IV in Business Sales and a Certificate IV in Business Administration. Sue was inducted into the Business Women's Hall of Fame 2000; Finalist in 1998 & 2001 Telstra Business Woman of the Year Award; 1997 Winner of Telstra & Victorian Government Small Business Award.
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