Your brand is the stories people share about you when you are not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you or invest in you. When the stakes are that high, wouldn't you want to take control of it?
In this series global storytelling expert Gabrielle Dolan will show you the power of magnetic stories and what brand storytelling is. She will also explore how companies can implement brand storytelling and the 5 types of stories you should share to amplify your brand.
Extract: What Can A Magnetic Story Do For Your Brand?
About Gabrielle Dolan
Gabrielle Dolan is a highly sought-after international keynote speaker and educator on real communication and business storytelling. Her clients include the Obama Foundation, Telstra, EY, Accenture VISA, Australia Post, National Australia Bank, Amazon and Vodafone just to name drop a few. Gabrielle is the best-selling author of six books including Real Communication: How to be you and lead true, a finalist in the Australian Business Leadership Book Awards 2019. Her other titles consist of Magnetic Stories: Connect with customers and engage employees with brand storytelling (2021), Stories for Work: The Essential Guide to Business Storytelling (2017), Storytelling for Job Interviews (2016), Ignite: Real Leadership, Real Talk, Real Results (2015) which reached the top five on Australia’s bestselling business books and Hooked: How Leaders Connect, Engage and Inspire with Storytelling (2013).