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Social Media: Rethinking How We Use Our Online Voice

Monday 23 August 2021

At our fingertips, we have access to networks of people all over the world. Through social media, we can share messages, content, and photos from whatever we are doing and can choose what to speak about with our connections.

Personal Brand Personality

How important is image or personal branding to a small business entrepreneur or corporate executive? It is important to communicate the essence of who we are, in alignment with the company brand. Not only to promote the overall reputation of the business but to aid our own career stance. It's not just the company's logo that is representative of the brand; it's the people in an organisation that portray the brand essence and reflect the vision, mission and values that have been so carefully crafted.

Making Your Key Messages Memorable

Key messages are the core messages you want your target audience to hear and remember. They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business.