Marketing A Web Site

You’ve got a great web site, but very few visitors? What can you do to increase traffic to your web site? How can search engine optimization and search engine marketing generate new business.

Total 46 articles in this section.

Pages: [1] . 2 . 3 . 4 Next

The Web Site Guide: What Not To Worry About

by Gihan Perera

Even though social media has become more prominent in your marketing, your Web site is still one of your most important online tools, because it's the place people go before they eventually decide to do business with you. However, many business owners are making some common mistakes with their Web site, possibly because of things that used to be true in the past. Here are five things you don't have to worry about with your Web site.

Is Your Optimism Sabotaging Your Online Success?

By Gihan Perera

Many business owners are optimistic, and that’s usually a good thing. There’s a lot of evidence to show that optimists tend to be healthier, happier, and have better relationships than pessimists. But it isn’t all good news! There are also some things that optimists don’t do as well as pessimists, and they can be holding you back from achieving your goals. This applies in many areas of life, but is very common with Internet marketing, which usually takes more time and effort than most people expect.

Critical Aspects Of An Online Presence

by Craig Reardon

With so much going on in the online world, it's a massive challenge for business' to sort the wheat from the chaff when it comes to what's critical and what's just the flavour of the month. To assist in putting some priority on the different online issues, here's a list of the most critical aspects of an online presence.

What Google Wants You To Do On Your Website

by Gihan Perera

As you can imagine, everybody wants to know Google's rules for ranking websites. But - as you can also imagine - Google is very careful not to disclose these rules, because it makes it easier for unscrupulous website owners to unfairly exploit them. So it's always been a matter for organisation's trying to guess what Google wants - until now.

How To Simplify And Automate Your Internet Marketing

by Gihan Perera

To be successful at Internet marketing, you don't need to spend every waking hour online. Instead, make some strategic decisions about which Internet marketing tools to use and which you can afford to ignore.

Free Search Versus Paid Search - Which Is Better?

by Will Swayne

Which is better: optimising your website for "free" search engine rankings, or paying for clicks on Google AdWords? The answer is - if you can profitably generate website traffic with both, it's best to do both to generate maximum returns.

What To Do If Your Online Marketing ISN'T Working

by Will Swayne

It feels great to pat yourself on the back when your online marketing campaigns go well - but what do you do when your best efforts flop?

Driving More Leads And Sales Through Your Website

by M. H. "Mac" McIntosh

Your website plays a pivotal role in the success of your marketing-driven leads and sales programs. Why? Because it's usually the first place someone looks to learn more about your company and its products or services. Here's a checklist of questions to consider.