Monday 24 April 2023
'Welcome to the wake-up!' That line is taken from the opening of the book I (David) co-authored in 2015, Disrupted: Strategy for Exponential Change. The intention was to reinforce that we were a new era of transformation, the likes of which hadn’t previously been seen in human history: the exponential era. Sure, society has experienced successive waves of innovation and transformation across the agricultural, industrial, information revolutions. However, the difference today lies in the speed and systemic implications of change.